This 15 second promo features some animation of the new anime Fairy Tail, which comes from the manga created by Hiro Mashima. A young sorceress, Lucy Heartfilia, travels to the land of Fiore to join the magical Fairy Tail Guild. Along the way, she meets Natsu Dragneel, a teenage boy looking for a dragon named Igneel. Shortly after their meeting, Lucy is abducted by Bora of Prominence, who was posing as Salamander of Fairy Tail, to be sold as a slave. Natsu rescues her and reveals that he is the real Salamander and has the skills of a Dragon Slayer. He offers her membership into the guild, which she accepts, and they become a team performing various missions for the Fairy Tail guild.